Our Story

Dare & Ardere is a dawning apparel brand that embodies the spirit and style of its founder, Bradie Mathews. Born from the heart of the Pacific Northwest and enriched by the many places Brae has called home, our collection features a blend of contemporary fashion and daring character. 

The name Dare & Ardere translates to "Dare and Ablaze", drawing from the vision of a western bonfire - with the proper fuel and care, a single strike of a match will produce light, warmth, and opportunity for those in community around it. 

Our brand champions those who are fueled with tenacity, revere humility, and empower leadership in themselves and others. We are for the dreamers, the go-getters, pain-stakers, know the weight of sweat, ain’t afraid to bleed, grateful for the chance, mend their neighbor's fence, "leave it better than you found it type" people. 

Welcome to Dare & Ardere — for those who dare to strike their own match and let it radiate.